"A household located in north London seeks an exceptional and experienced instructor to assist their youngest child on his initial journey to growing into an English gentleman."
When reading this advertisement, you might naturally overlook the phrase "beginning" as just a turn of phrase.
But, it could be the crucial part of this unusual job advert, as it aims to hire a mentor for a 12-month-old.
Many of responses have now been sent in since the anonymous family advertised their call for the highly paid tutor, who has to be "an exceptional individual".
During the past few weeks, the listing has received attention across the news, with many asking why?
Innovative Idea
Adam Caller, chief executive of an education consultancy, which is helping the family in their search, explained that despite initial scepticism, he viewed the concept "far sighted", and "advanced".
When he consulted the family, he mentioned they appreciated the unusual character of their requirement, and how young their son is.
Nevertheless, they stated that they "didn't want to wait any longer" to get a tutor, as they had waited until their older child was five, and by that point "cultural conditioning had already become established".
But what did the family mean by "cultural leaning"?
It's "comprehensive", Adam replied. "How you eat, the way you speak".
He explained the older sibling had adopted "extremely delicate, body language" from the family, and had assumed their cultural ways. The family told him they wished to avoid this pattern to repeat itself with their new baby.
The intention: To bring in a British tutor, who needs to speak with standard English accent, to guide the baby from day one.
Natural Absorption
"A lot of the learning at the start here is rather acquired indirectly," explained Adam.
It's through this osmosis that the family are expecting the child will adopt the English characteristics they aim to instil.
Adam explained the tutor had to be somebody who went to "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The instructor just has to be the right kind of person, they'll be performing things they may not realize they're doing, just naturally," he added.
Money No Object
The family told Adam the successful candidate should ideally also have familiarity of or interest in riding, winter sports, the arts and music so as to inspire the child in a wide range of passions.
Furthermore though, he explained the family hoped the tutor to enrol the child on a range of courses so the child would be "horseback riding and starting an musical instrument by the time they are approximately three years old".
In the family's view, guiding their son grow into a "British gentleman" will bring about achievement and open doors.
"For all the pros and cons of that, because it's certainly a social class indicator," he notes.
But, notwithstanding all this guidance in "Britishness", would the child pick up what is termed cultural leaning from the globally influenced family he resides with anyway?
"Yes", said Adam. "The parents understand this may not work, but they've merely embraced the perspective of, 'let's give it a go and let's go as soon as we can', because the price of it is not a concern," he stated.
Idealistic and Unrealistic
There are some in the tutoring industry who share these concerns.
Another CEO, CEO and founder of Blue Education, who provides private tutors, wrote that "the process of embracing two identities, or in fact, forming one's identity, is something that must be experienced personally, not engineered."
He explained that he had emigrated from Asia to the United Kingdom at the period of 7 years old, and had been brought up knowing and embodying two backgrounds. He continued to study at a prestigious UK institution.
"The notion that a single person can act as a embodiment of Britishness, a person who can somehow impart the qualities of a British gentleman upon a 12-month-old child, appears optimistic and unfeasible," he commented.
"From my perspective, employing a distinctly UK tutor from infancy will not automatically create the result they hope for.
"I never had such a tutor, and yet I have been fortunate enough to experience several of the opportunities they desire for their son."
He stated: "The truth is, self-identity can not be forced from the outside influences; it must be selected, and it must be internally driven."
Purchasing UK Culture
Certainly, Britishness is something the CEO believes can be educated – and sold.
"In my view the reality that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
